![]() ![]() Since then, Apple has decreased the average use of energy across their products by 70%, and they’ve announced a 100% carbon neutral pledge for the year of 2030. Only 2% related to the rest of their operations-energy use in the office, temperature control across their facilities, employee travel, etc. The company came to understand that about 98% of their carbon footprint came from the emissions associated with the life cycle of their products, from manufacturing to distribution. This is the step Apple got stuck on back in 2008. ![]() Before a product goes to market, the founder has every opportunity to consider their approach from beginning to end, and to forecast the carbon footprint of a product’s entire lifecycle before it lands in the hands of consumers (who will arrive at their own assessments of the company’s environmental success). But they also have a number of unique opportunities due to their early stage. Like any company owner, founders have a few steep hills to climb on their path to more sustainable operations. Breaking Down the How: A Founder’s First Steps If a question remains among company leaders, it’s not ‘why’ go green-it’s how. If words of wisdom from one of the most successful CEOs in America isn’t enough, the outstanding consumer and investor support reaffirms a green-orientation companies with sustainability solutions are showing an 18% increased return on investment compared to their industry peers.īut following intention with action can be harder than a business owner, especially an early-stage founder, expects. The case is closed.įink’s advice should be more than enough reason for business owners everywhere to set their intentions toward true sustainability. Corporations carry a large responsibility to that end, Fink goes on to argue. The existential nature of the crisis, he argues, is a stark reminder of our fragility, a reason to confront the climate change crisis head-on and consider its ability to change (and threaten) our lives the way the pandemic has. The CEO of BlackRock has pronounced a company’s action toward climate change is a main determiner of their future success in an after-COVID world. By Tara Milburn, CEO & Founder Ethical SwagĪfter Larry Fink’s open letter, there can’t be any questions left. ![]()
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